Disney teamed up with Barney’s department store to showcase real, current fashions on iconic Disney characters. The 5 minute video clip was broadcast on digital screens in Barney’s store windows in New York.
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ASOS recently ran a one week burst of activity planned to coincide with possibly the last payday before Christmas and Cyber Monday on the 26th of November.
A mixture of digital rail panels including rail D6s and Transvision showcased the key fashion lines and trends for the party season. Passersby could claim a 20% discount on their purchases via an SMS short code. The code was only available via the digital sites meaning that any sales using this unique discount code were directly attributable to people having seen the OOH advertisements. The Campaign was planned and booked by Carat and Posterscope.
On the Friday evening before Halloween El Paso run a spooky ad on Transvision screens at Victoria Station. The screen depicted graveyards, inscriptions on the gravestones and skeletal hands before reverting to an image of an Old El Paso fajita with the message ‘Send for the Mexocist!’
On May 15th 2012, ADay.org asked people around the world to pick up their camera and photograph daily life. The response was phenomenal with over 100,000 photos from 165 countries submitted in this unique project which reflects how we lead our everyday lives in 2012. The project is supported by many of the world’s leading public figures including Archbishop Desmond Tutu, Sir Richard Branson and Jan Eliasson (Deputy Secretary General of the United Nations).
On October 8th, the second stage of the project begins when forty-five of the best photographs taken will be shown around the world in the largest photography exhibition ever staged – reaching an estimated worldwide audience of 46 million over a period of 48 hours. The massive and unprecedented operation, executed by the Posterscope network, will involve 284 digital networks and 73 media partners transmitting the remarkable images to over 85,000 screens across all the major continents. This global synchronised exhibition will kick off on the farthest easterly screen in Sydney, Australia and travel across the world until it reaches the most westerly screen in the USA.
Digital Inventory includes the iconic ABC Screen in New York’s Times Square, the Media Wall in Liverpool- Europe’s largest commercial screen, as well as the Harmon Corner digital screen in Las Vegas – the world’s largest full motion LED screen. In all over 2,700 individual pieces of copy will be used.
Adam Cherry, Digital Development Director, Posterscope, said “It is fantastic to be involved in this remarkable and totally unique initiative which documents how diverse people’s lives are across the world. The ADay exhibition itself is an amazing demonstration of the global scale that can be achieved with digital Out-of-Home. However it would not have been possible without the collaboration from our media partners.
UK Media Owner partners
| Clear Channel | Outdoor Plus | CBS | Eye Corps |
| JC Decaux | Ocean Outdoor | Harrods | Airport Partners |
| JC Decaux Airport | Primesight | London City Airport | Signature |
The award ceremony for Ocean’s “Art of Outdoor” digital competition will be on the 11th October at the IMAX.
It starts with breakfast from 8:30am followed by the award ceremony from 9am.
please register your place by emailing digitalcompetition@oceanoutdoor.com
Ocean Outdoor have extended the deadline for the annual Art Of Outdoor creative competition. The new deadline is 14th September with fantastic prizes for both the client and the creative team.
The Challenge
Digital Out of Home is one of the fastest growing mediums in the UK. With its unique mix of impactful locations and cutting-edge technology, Ocean offers an unparalleled creative canvas for brands to deliver both stand-out and contextual relevance to consumers.
Ocean challenges you to create an award winning Digital Out of Home campaign for 2012.
With a prize fund of £250,000 to advertise on the UK’s most innovative digital network and £1,000 worth of Apple vouchers for the winning creative team.
Click here for more information http://www.oceanoutdoor.com/digital-competition/how-to-enter/
McDonald’s have launched their digital OOH campaign which forms part of their overall £10m ‘We all Make the Games’ Olympic and Paralympic campaign. The OOH activity consists of digital screens located across the country, as well as the iconic screen at Piccadilly Circus. All the screens are enabled to allow copy to be uploaded dynamically with a number of copy changes planned for each day which will document and celebrate people, moments and emotions of the games. Content will be supplied by creative agency Leo Burnett as well as from consumers with their own images which fit under the heading ‘what kind of supporter are you’? The Piccadilly Circus screen, in addition to featuring live moderated content, will also have a return-path which notifies the user to inform them that their image has been used and sends them a video via Facebook. The campaign was planned and bought by OMD and Posterscope and Cloud and Compass managed the LivePoster DOOH delivery platform.
Boomerang have announced the launch of their new Health & Fitness Digital Poster Network called HCD6.
The network goes live from mid-September 2012 with 50″ portrait HD screens installed in 50 London & southeast locations delivering a monthly footfall of over 1.4 million upmarket private health & fitness members.
The network will be national by 1 January 2013 with over 100 venues.
Absolut are running a campaign to launch a new limited edition product, Absolut London. The campaign is targeting iconic London environments including the London Underground as well as reaching the fashion concious in Westfield.
The artwork for the campaign features six characters created exclusively by Gorillaz artist Jamie Hewlett.
Today Ocean have launched the second stage of the upgrade to one of Westfield London’s most impactful pedestrian sites.
In January The Wall @ Westfield was updated to two 12 x 3 m digital screens. The Wall@Westfield has been further enhanced with the opportunity to now wrap the entire structure, a colossal 40m x 9m wrap, creating a creative canvas of 360m2.
e l e c t r i c - a v e n u e . c o m 
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