Ocean has launched The Two Towers East after winning a competitive tender from Tower Hamlets Council.
The iconic advertising structures, which are located in the shadow of Canary Wharf, are designed to target high net worth employees working in London’s financial district. BMW has secured The Two Towers as the launch commercial advertiser.
The £1 million digital advertising structures pay homage to the Two Towers West which are located on the premium route from Heathrow Airport to London’s West End.
The Two Towers East command an equally prestigious position at the gateway of Canary Wharf, The City of London and London’s exclusive City Airport.
The London Digital 6 Sheet (LD6) is a new digital network from Clear Channel enabling advertisers to creatively engage with commuter, shopper and entertainment audiences on the move.
From 28 November, 72″ HD digital screens will be located at 100 bus shelters in busy, premium locations across London.
CBS Outdoor UK has secured a five-year contract to market and sell digital advertising at One New Change retail centre in the City of London.
The site has a footfall of 12 million annually and will deliver a valuable, high end shopping audience that is young and upscale – 90 per cent are ABC1. The contract follows CBSO’s recent appointment at Westfield Stratford City, which opened in September. One New Change opened last October and has already become a leading London shopping destination with 60 stores including H&M, Hugo Boss, Topshop and Links of London.
There are 10 screens already installed and a further four on the way.
For the launch of Nokia’s new Lumia handset, Nokia dominated the UK’s shopping centres using a mixture of OOH formats which included portrait mall screens, wrapped AD:HD screens in retail windows, giant ceiling banners banners and floor media.
On the 12th December, Outdoor Plus are set to launch a new roadside digital screen measuring 6m x 9m. Situated in-between the Hanger Lane Gyratory & Gypsy Corner on A40 Western Avenue each elevation targets in and outbound traffic from West London to Central London. The two inbound and outbound panels target a broad spectrum of commuters and business travellers, including a secondary audience from Heathrow Airport.
Channel 4 is currently running a live campaign on CBS’ XTP network as part of a marketing push for the flagship 7pm Channel 4 News bulletin.
The marketing campaign is a media first for Channel 4, and aims to drive viewers to the 7pm Channel 4 News broadcast, by highlighting and updating key headlines that will feature on the show that night, on these XTPs during commuter hours. The content will showcase the top stories that will feature on that evening’s bulletin, combined with tweets and blogs from the Channel 4 News presenters Jon Snow, Krishnan Guru-Murthy, Cathy Newman and Matt Frei. The objective is to give commuters the big stories with a shot of the personality and character associated with Channel 4 News, in a way that will drive people to the programme.
Green Giant ran a campaign that linked digital screens and experiential with the use of augmented reality. Running in the Trafford Centre for a weekend, children were given the chance to Hi-Five the giant on the large digital screen to see if they were eating their 5 a day.
Colin Jackson also had a go acting as the brand ambassador.