Boomerang have announced the launch of their new Health & Fitness Digital Poster Network called HCD6.
The network goes live from mid-September 2012 with 50″ portrait HD screens installed in 50 London & southeast locations delivering a monthly footfall of over 1.4 million upmarket private health & fitness members.
The network will be national by 1 January 2013 with over 100 venues.
Absolut are running a campaign to launch a new limited edition product, Absolut London. The campaign is targeting iconic London environments including the London Underground as well as reaching the fashion concious in Westfield.
The artwork for the campaign features six characters created exclusively by Gorillaz artist Jamie Hewlett.
Today Ocean have launched the second stage of the upgrade to one of Westfield London’s most impactful pedestrian sites.
In January The Wall @ Westfield was updated to two 12 x 3 m digital screens. The Wall@Westfield has been further enhanced with the opportunity to now wrap the entire structure, a colossal 40m x 9m wrap, creating a creative canvas of 360m2.