Disney teamed up with Barney’s department store to showcase real, current fashions on iconic Disney characters. The 5 minute video clip was broadcast on digital screens in Barney’s store windows in New York.
ASOS recently ran a one week burst of activity planned to coincide with possibly the last payday before Christmas and Cyber Monday on the 26th of November.
A mixture of digital rail panels including rail D6s and Transvision showcased the key fashion lines and trends for the party season. Passersby could claim a 20% discount on their purchases via an SMS short code. The code was only available via the digital sites meaning that any sales using this unique discount code were directly attributable to people having seen the OOH advertisements. The Campaign was planned and booked by Carat and Posterscope.
Eurostar is launching a “live” advertising platform in a move to integrate social media and consumers’ conversations into its mainstream advertising.
The Eurostar Live platform will launch on 23 February with a campaign promoting the international train service’s connection from London to Amsterdam, via Brussels.
Eurostar has developed the campaign to help customers travelling around Europe to share experiences and advice with each other, and make sure the brand is part of the conversation. The technology will integrate real time comments about the brand, its services and destinations, into its outdoor ad campaigns running on digital outdoor screens in London.
Today saw the start of Channel 4 running a second burst of live news content on the London underground.
The marketing campaign is aimed to drive viewers to the 7pm Channel 4 News broadcast by highlighting and updating key headlines that featured on the show that night, on the XTPs during commuter hours. In addition to the top stories, the screens included tweets and blogs from the Channel 4 News presenters Jon Snow, Krishnan Guru-Murthy, Cathy Newman and Matt Frei.
Maintaining the momentum started by their successful use of social media feeds on DOOH in Summer 2011, ESPN have again integrated Twitter feeds into their bought digital OOH sites. For this, the most recent burst, ESPN shifted their focus from the Premiership to the excitement of the FA Cup. Covering the 3rd, 4th and 5th rounds, fan produced football banter was displayed on large iconic OOH screens to symbolise and pay homage to the enormity and stature of England’s oldest and most illustrious cup competition.
To encourage participation, topical propositions were posted by ESPN talent Robbie Savage and Ray Stubbs across 4 networks and a total of 19 screens.
Channel 4 is currently running a live campaign on CBS’ XTP network as part of a marketing push for the flagship 7pm Channel 4 News bulletin.
The marketing campaign is a media first for Channel 4, and aims to drive viewers to the 7pm Channel 4 News broadcast, by highlighting and updating key headlines that will feature on the show that night, on these XTPs during commuter hours. The content will showcase the top stories that will feature on that evening’s bulletin, combined with tweets and blogs from the Channel 4 News presenters Jon Snow, Krishnan Guru-Murthy, Cathy Newman and Matt Frei. The objective is to give commuters the big stories with a shot of the personality and character associated with Channel 4 News, in a way that will drive people to the programme.
ESPN kicked off the football season in the UK with a live campaign combining both social media & up-to-date content automated across 8 digital OOH networks with a combined total of just over 300 screens. The campaign is the biggest social campaign to run across digital out-of-home in the UK.
The four week campaign started on 12th August and is running across JC Decaux’s Transvision & D6 networks, Ocean’s Liverpool Wall, Primesight’s network on the Glasgow Underground, Amscreen’s Forecourt network, Forrest City Screens and Blowup’s new screen in Birmingham.
ESPN are posing questions & topics frequently during Friday evening and Saturdays, football fans can join in commentary and offer opinions opinions via the hastag #ESPNUK