Ocean Outdoor have launched a new digital site in London called The Eastern Motion.
The site faces three lanes of traffic on the busy main arterial route out of the city of London, heading east on the A13. The tower’s prime location targets motorists on the wealth corridor to Essex and people travelling to both Stansted and London City Airports via this key connecting route.
LDC Capital, the venture capital arm of Lloyds Banking Group has backed a £35 million buyout of Ocean Outdoor.
LDC’s investment secures Ocean Outdoor’s independence and provides the company with the resource to continue to develop its leading position in the iconic, large-format digital and banner outdoor advertising market.
LDC’s backing will allow Ocean to further expand in London, its strongest market, strengthen its coverage across the UK’s top ten cities and accelerate its focus on improving the interactivity of its digital sites with smart phones to improve consumer experience and revenues.
The weekend saw a fantastic illustration of just how fast a campaign can go live on digital out of home as a result of something happening in the news.
Sunday saw Manchester City win the Premier League title. The following day , a digital campaign ran on large format screens in Manchester including Ocean’s Axis @ Hacienda and the Printworks Screen. Both screens were situated on the route of the victory parade and replayed the winning moments from the game and even got a mention on Sky News (at 20 seconds in the clip below)