Posterscope have partnered with technology pioneers LocaModa to produce a paper entitled ‘Sociable Media : Seven ways to connect online and offline social experiences to deliver engagement, advocacy and brand affinity’.
Click here to download a free copy of the paper which explores ways in which brands and agencies can move from just talking about mobile/social/OOH convergence to actually incorporating it into campaigns.
Posterscope and the Cloud and Compass have partnered to create a brand new convergence based product – Augmented Outdoor.
Augmented Outdoor (AO) enables real world interaction for brands delivered through the integration of digital signage, bespoke digital OOH installations and smartphones.
As part of the experience, OOH screens provide public displays of user generated content, status updates, user activity, emotional barometers and data visualisations, all relating to consumers that are involved. They can also act as ‘check-in’ points.
The accompanying bespoke mobile app allows the unlocking of location based rewards and content plus augmented reality content over-layed on to real world locations and objects which could include traditional poster sites.
Treasure hunts, alternate reality gaming, user generated content, location based marketing and live feeds are all possible through the system and ‘client owned’ locations such as retail outlets can also be incorporated.
Dell are running a two touch screen campaigns in Heathrow’s T5.
The first campaign ran for 4 weeks throughout September and the second campaign is scheduled to start on the 11th January 2011 running through until the 7th February.
Ocean have just launched a new full motion screen in Birmingham, an addition to their full motion screen portfolio currently in Liverpool and at London Westfield’s Eat Street.
The new portrait screen is situated at City Centre House, a pedestrian area in close proximity to The Bullring Shopping Centre.