JCDecaux has just launched the first D400 (a digital 96 sheet) on London’s Cromwell Road. Launch advertisers include Nivea and 20th Century Fox.
Hyundai, the Korean car manufacturer, are to replace Sanyo at the iconic Piccadilly Circus location. The deal was booked by airport and international OOH specialist PSI.
It is currently the only non-digital billboard on the site but will be replaced with a new LED screen by the end of the summer.
The Telegraph are targeting consumers on the move to trial its new app on iPads and iPhones. The campaign is running in rail stations on Decaux’s Transvision and D6 screens and on CBS’ DEPs in the London Underground.