London Underground digital escalator panels running evenings only.
EYE have recently launched the U.K’s largest interior portrait digital screen in Manchester airport. The screen is massive 103″ in size.
B&Q used CBS’s LCD digital corridor panels to promote multiple products for the Bank Holiday weekend. The activity ran between Wed & Sunday only.
Opening on the 31st October 2009 with a predicted footfall of 28 million visitors per year, 300 stores, 40 restaurants plus plans for a 12 screen cinema complex, Westfield London will be a shopping destination for the discerning shopper. Contrary to some press reports retailer occupancy is high and the centre is geographically segemented by store type such as ‘aspirational fashion’, kids & ‘urban chic’
CBS Outdoor are now selling space across the 110 x 57″ HD portrait screens plus 4 large format screens, most of which are comparable in size to a 96 sheet billboard.
An interesting article in CMD Global regarding Camelot’s use of digital OOH including the views of MPG’s Managing Partner, Marc Mendoza