Disney teamed up with Barney’s department store to showcase real, current fashions on iconic Disney characters. The 5 minute video clip was broadcast on digital screens in Barney’s store windows in New York.
ASOS recently ran a one week burst of activity planned to coincide with possibly the last payday before Christmas and Cyber Monday on the 26th of November.
A mixture of digital rail panels including rail D6s and Transvision showcased the key fashion lines and trends for the party season. Passersby could claim a 20% discount on their purchases via an SMS short code. The code was only available via the digital sites meaning that any sales using this unique discount code were directly attributable to people having seen the OOH advertisements. The Campaign was planned and booked by Carat and Posterscope.
On May 15th 2012, ADay.org asked people around the world to pick up their camera and photograph daily life. The response was phenomenal with over 100,000 photos from 165 countries submitted in this unique project which reflects how we lead our everyday lives in 2012. The project is supported by many of the world’s leading public figures including Archbishop Desmond Tutu, Sir Richard Branson and Jan Eliasson (Deputy Secretary General of the United Nations).
On October 8th, the second stage of the project begins when forty-five of the best photographs taken will be shown around the world in the largest photography exhibition ever staged – reaching an estimated worldwide audience of 46 million over a period of 48 hours. The massive and unprecedented operation, executed by the Posterscope network, will involve 284 digital networks and 73 media partners transmitting the remarkable images to over 85,000 screens across all the major continents. This global synchronised exhibition will kick off on the farthest easterly screen in Sydney, Australia and travel across the world until it reaches the most westerly screen in the USA.
Digital Inventory includes the iconic ABC Screen in New York’s Times Square, the Media Wall in Liverpool- Europe’s largest commercial screen, as well as the Harmon Corner digital screen in Las Vegas – the world’s largest full motion LED screen. In all over 2,700 individual pieces of copy will be used.
Adam Cherry, Digital Development Director, Posterscope, said “It is fantastic to be involved in this remarkable and totally unique initiative which documents how diverse people’s lives are across the world. The ADay exhibition itself is an amazing demonstration of the global scale that can be achieved with digital Out-of-Home. However it would not have been possible without the collaboration from our media partners.
UK Media Owner partners
|Clear Channel||Outdoor Plus||CBS||Eye Corps|
|JC Decaux||Ocean Outdoor||Harrods||Airport Partners|
|JC Decaux Airport||Primesight||London City Airport||Signature|
McDonald’s have launched their digital OOH campaign which forms part of their overall £10m ‘We all Make the Games’ Olympic and Paralympic campaign. The OOH activity consists of digital screens located across the country, as well as the iconic screen at Piccadilly Circus. All the screens are enabled to allow copy to be uploaded dynamically with a number of copy changes planned for each day which will document and celebrate people, moments and emotions of the games. Content will be supplied by creative agency Leo Burnett as well as from consumers with their own images which fit under the heading ‘what kind of supporter are you’? The Piccadilly Circus screen, in addition to featuring live moderated content, will also have a return-path which notifies the user to inform them that their image has been used and sends them a video via Facebook. The campaign was planned and bought by OMD and Posterscope and Cloud and Compass managed the LivePoster DOOH delivery platform.
Absolut are running a campaign to launch a new limited edition product, Absolut London. The campaign is targeting iconic London environments including the London Underground as well as reaching the fashion concious in Westfield.
The artwork for the campaign features six characters created exclusively by Gorillaz artist Jamie Hewlett.
The weekend saw a fantastic illustration of just how fast a campaign can go live on digital out of home as a result of something happening in the news.
Sunday saw Manchester City win the Premier League title. The following day , a digital campaign ran on large format screens in Manchester including Ocean’s Axis @ Hacienda and the Printworks Screen. Both screens were situated on the route of the victory parade and replayed the winning moments from the game and even got a mention on Sky News (at 20 seconds in the clip below)