On May 15th 2012, ADay.org asked people around the world to pick up their camera and photograph daily life. The response was phenomenal with over 100,000 photos from 165 countries submitted in this unique project which reflects how we lead our everyday lives in 2012. The project is supported by many of the world’s leading public figures including Archbishop Desmond Tutu, Sir Richard Branson and Jan Eliasson (Deputy Secretary General of the United Nations).
On October 8th, the second stage of the project begins when forty-five of the best photographs taken will be shown around the world in the largest photography exhibition ever staged – reaching an estimated worldwide audience of 46 million over a period of 48 hours. The massive and unprecedented operation, executed by the Posterscope network, will involve 284 digital networks and 73 media partners transmitting the remarkable images to over 85,000 screens across all the major continents. This global synchronised exhibition will kick off on the farthest easterly screen in Sydney, Australia and travel across the world until it reaches the most westerly screen in the USA.
Digital Inventory includes the iconic ABC Screen in New York’s Times Square, the Media Wall in Liverpool- Europe’s largest commercial screen, as well as the Harmon Corner digital screen in Las Vegas – the world’s largest full motion LED screen. In all over 2,700 individual pieces of copy will be used.
Adam Cherry, Digital Development Director, Posterscope, said “It is fantastic to be involved in this remarkable and totally unique initiative which documents how diverse people’s lives are across the world. The ADay exhibition itself is an amazing demonstration of the global scale that can be achieved with digital Out-of-Home. However it would not have been possible without the collaboration from our media partners.
UK Media Owner partners
|Clear Channel||Outdoor Plus||CBS||Eye Corps|
|JC Decaux||Ocean Outdoor||Harrods||Airport Partners|
|JC Decaux Airport||Primesight||London City Airport||Signature|