With the demise of the Londonpaper and the pending closure of The London Lite, there will be an inevitable gap reaching Londoners during their evening commute.
Both titles had readerships of over 1 million but digital out of home also delivers similar numbers for a one day commuter campaign . The London networks that deliver over 1 million impacts per day during the commute are:
Rail station digital 6 sheets (over 1 million impacts)
Rail station Transvision (3 million+)
Underground portrait LCDs (1 million+)
As part of a multi-format London campaign, Air New Zealand produced bespoke creative for each format using their own cabin crew.
Static assets taken from Matalan’s Halloween campaign running on bus shelters were animated to run on ClearChannel’s Piccadilly Lite.
Original Static Creative:
Digital OOH creative:
Disney used the portrait format of the Manchester Tower to great effect to promote the theatrical release of Up
Test copy running on the new screen on London’s A4
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Costa using literal creative on ATM’s showed that their coffee is not made by simply pressing buttons.
For the recent Drug Drive campaign, COI complemented their ‘real world’ out-of-home activity with virtual billboards in a wide variety of computer games taking advantage of our new low CPT / general distribution packages.
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For details of the unique in-game packages that Posterscope have created including bespoke consumer insights please email email@example.com