Coca-Cola’s vitamin enriched water, ‘Glaceau revive’ have provided 4 hours worth of branded content to the SubTV network of screens in Student Unions across the country. Almost 500 screens will be showing classic student friendly films & TV shows including Anchorman, The Goonies, Home & Away & Neighbours – perfect content to surround their ‘non-operating brain revival’ ads. The strand will run every Thursday from 11am with Vitamin Water branding constantly visible on-screen alongside the programming, together with 40 second full screen ads
Archives
All posts for the month January, 2009
Digital out of home networks SubTV (student unions) & Gym Screen Media have agreed a merger of their ventures. Both networks will be working under a new umbrella brand called Media 42 however the Sub.TV and Gym Screen Media brands will still remain.
SubTV has LCD/Plasma screens across 94 student unions in the UK and can reach 33% of all 18-24 yr olds in the UK. Gym Screen media has 270 gyms across the Virgin active, JJB & David Lloyd chains.
Avanti have installed a massive 103″ HD LCD window screen within Sports Cafe facing onto Haymarket in London’s West End. Following feedback the screen has recently been elevated in height for improved visibility. This is being sold as a stand alone screen with airtime being shared amongst multiple advertisers
Our latest project for Cadburys Creme Egg features an interactive ‘Goo the Egg’ game. For the next 4 weeks players will have the chance to splat as many eggs as possible using touch screens integrated into JC Decaux owned bus shelters. The screens can be found in several major cities across the UK – click here for the full list/map & have a go if you can !
On behalf of the Department Of Health / COI, operator of screens in doctors surgeries & schools, The Life Channel, have temporarily re-branded their entire screen network to become the “Change 4 Life Channel”. The campaign which also includes 60 & 90 second ads is running for the month of January and is also the first time that ads have run on the schools element of the network
Gordon’s Gin (Diageo) used digital screens and traditional media to drive audiences to watch and participate in the Channel 4 series, “Cook along with Gordon”. Press was complemented with London Underground cross track projection and Transvision / digital 6 sheets in mainline rail stations which only ran on the day of programme transmission between the hours of 3pm & 9pm every week
Toyota have been running a multi-format and multi-environment campaign for the launch of their IQ model with an animated ad that allows consumers to see the car from all angles. Digital out-of-home networks include:
– Westfield London LCD’s & giant LEDs
– London Underground digital escalator panels, portrait LCD’s & cross track projections
– Mainline rail station Transvision screens
– The M4 ‘Torch’
– City Gateway tower, Manchester
– Piccadilly Gardens, LED Manchester
– Renfield St LED, Glasgow
Digital out-of-home can be particularly effective at making brands look modern, stylish & cool. Please contact dominic.milan@posterscope.com for the evidence.
Disney are one of the first advertisers to use the newest giant digital screen inside the Westfield London shopping mall. This ran as a part of a wider digital out of home campaign which included city centre screens in London, Glasgow & Manchester.
MTV were the winner of Streetbroadcast’s ‘Hot Creative’ competition following the campaign that ran on their High Street / retail park spinning LED screens. A video of the ad in-situ is available via the link below which also ran on rail station Transvision screens and the enormous LED screen in Liverpool all for 1 day only to encourage audiences to watch a show that night
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