Coca-Cola’s vitamin enriched water, ‘Glaceau revive’ have provided 4 hours worth of branded content to the SubTV network of screens in Student Unions across the country. Almost 500 screens will be showing classic student friendly films & TV shows including Anchorman, The Goonies, Home & Away & Neighbours – perfect content to surround their ‘non-operating brain revival’ ads. The strand will run every Thursday from 11am with Vitamin Water branding constantly visible on-screen alongside the programming, together with 40 second full screen ads
Digital out of home networks SubTV (student unions) & Gym Screen Media have agreed a merger of their ventures. Both networks will be working under a new umbrella brand called Media 42 however the Sub.TV and Gym Screen Media brands will still remain.
SubTV has LCD/Plasma screens across 94 student unions in the UK and can reach 33% of all 18-24 yr olds in the UK. Gym Screen media has 270 gyms across the Virgin active, JJB & David Lloyd chains.
Avanti have installed a massive 103″ HD LCD window screen within Sports Cafe facing onto Haymarket in London’s West End. Following feedback the screen has recently been elevated in height for improved visibility. This is being sold as a stand alone screen with airtime being shared amongst multiple advertisers
Our latest project for Cadburys Creme Egg features an interactive ‘Goo the Egg’ game. For the next 4 weeks players will have the chance to splat as many eggs as possible using touch screens integrated into JC Decaux owned bus shelters. The screens can be found in several major cities across the UK – click here for the full list/map & have a go if you can !
On behalf of the Department Of Health / COI, operator of screens in doctors surgeries & schools, The Life Channel, have temporarily re-branded their entire screen network to become the “Change 4 Life Channel”. The campaign which also includes 60 & 90 second ads is running for the month of January and is also the first time that ads have run on the schools element of the network
Gordon’s Gin (Diageo) used digital screens and traditional media to drive audiences to watch and participate in the Channel 4 series, “Cook along with Gordon”. Press was complemented with London Underground cross track projection and Transvision / digital 6 sheets in mainline rail stations which only ran on the day of programme transmission between the hours of 3pm & 9pm every week