Posterscope & in-game advertising network IGA have agreed an exlusive deal that provides advertisers & agencies with a new way of buying landscape & portrait out-of-home ads within computer games, dubbed ‘virtual OOH’.
This new offering is complementary to the in-game advertising strategies already being employed by media agencies and digital specialists, with an exclusive out-of-home ‘add on’ package allowing advertisers to benefit from favourable rates in return for less control regarding individual game selection and ad frequency.
Full details are contained in the press release below
We previously featured a project for broadcaster, Five, which involved a live video stream from the streets of New York to a London Underground XTP screen.
Edited footage from the campaign can now be viewed using the link below:
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Virgin Trains have been using Ocean Outdoor’s enormous screen in Liverpool to react to public activity in the area by displaying bespoke messaging in real-time. Copy includes references such as :
“we are faster than that number 45 bus!”,
“Hey road sweeper guy, we get to London in a tidy 2 hours and 7 minutes”,
“Hey you with the bag, get carried away to London”
Lurpak have been using digital out-of-home to encourage commuters to put Saturdays’ breakfast higher up their agenda. The campaign uses screens in city centres, roadside and London Underground / mainline rail stations running on Thursdays, Fridays and Saturdays only.
The Thomas Partnership (T.P) has successfully won consent to build and install a large L.E.D screen in Birmingham city centre. The proposed screen will measure 5.4 m wide x 8.4 m high and will be located close to the Bullring shopping centre. At present the screen has consent to run static creative however T.P are working with the local council to amend this so the site can show full motion video. Installation is due to be complete by 1st June 2009.
Toni & Guy have recently merged their digital sales operation with Simply media. The Simply Media hair salon estate is now the largest in the UK which comprises of the I-VU, Simply Media and now Toni & Guy digital networks. This brings the total number of salons to 822 with over 5000 screens. If you booked a standard two week campaign the combined network this would deliver 6,700,000 Hyperspace est. impacts.
Simply Media salon
Toni & Guy salon
Boomerang have recently won the sales contract to sell digital screens in cinema foyers across the UK. The network will consist of 250 cinemas and 500 screens using the Odeon & Cineworld chains.