Digital screens across the country were used to raise the awareness of the launch of Spartacus on Bravo on 25th May.
The campaign ran for two days, acting as a final reminder to view, following a national 48 sheet campaign.
Overnight ratings suggest that the show was the the highest rating show on a paid for channel.
As part of a wider launch campaign, This Water are utilising the immediacy of digital to target consumers when hot and in most need of refreshment. Posterscope’s research tool OCS revealed that the audience were most likely to be hot and stressed whilst travelling, particularly on the tube or within their car leading to the selection of DEPs and roadside LEDs.
The campaign starts today and will run across Summer, activating when the temperature hits agreed levels.