Virgin Holidays was the launch partner of a new digital space at London’s Gatwick airport, located at the southern entrance to the South Terminal.
Virgin Holidays’ campaign dominates the entrance tunnel using all ten faces of the digital screens. Virgin Holidays is able to dynamically update data such as global clocks and temperatures of the destinations they are flying to that day. The digital screens constantly change as you walk down the travelator, allowing their message to stay fresh, interesting and informative. Virgin Holidays will also use the campaign to relay destination-specific messages, ensuring the campaign is timely and relevant to each and every flyer.