The current campaign promoting the the forthcoming James Bond film The Quantum Of Solace, features footage of Daniel Craig shot specifically for screens on the London Underground giving an extra sense of realism.
Lucy Croxford of MGOMD adds “we knew that digital was going to be an important element of the outdoor mix for Quantum of Solace and we worked closely with the creative agency, Empire Design, all the way through. They too knew that it was crucial and they scheduled a special Daniel Craig shoot with the digital content specifically in mind. Everyone agrees that it looks absolutely brilliant”
For several years Reuters have run their own financial content on a giant exterior LED screen in Canary Wharf, but have now been granted permission to display commercial advertising. As a result City Gateway Media have been awarded the media sales contract and space can be booked immediately.
Next month Eyeconic Outdoor are planning to install a 70 sqft HD rear projection screen at 373 Oxford Street, London. It will feature ‘multi-touch’ interactivity allowing several viewers to manipulate content at any one time, or enabling a single viewer to use both hands to move, stretch or shrink elements of the content.
Brands can either run standard passive ads as part of a loop of advertisers or 100% of the airtime can be purchased and interactivity added
Ocean outdoor have installed 3 LED screens, each the size of a 96 sheet billboard at London’s Holland Park Roundabout. Over 2.5 million vehicles use this roundabout every month and these are the first of a number of large format exterior digital sites at the new Westfield shopping ‘experience’
During James Blunt’s concert at the O2, Warner Music booked all of Titan’s digital formats including large LED screens, circular spinning drums and smaller plasma screens throughout the arena entrance & concourse areas for 1 day only. These photos were taken prior to the start of the concert hence the lack of people !
Guinness are using Transvision rail station screens plus London Underground LCD’s & digital escalator panels as part of their “17:59 It’s Guinness Time” campaign. Ads only run on Thursday & Friday evenings.
Digital OOH website ‘Daily DOOH’ featured Meridian Outdoor’s user generated content campaign for Oxfam whereby members of the public could submit their own “Be Humankind” slogan.
click here for Daily DOOH story
click here for one of the slogans