Primesight is launching two new digital sites on the Elephant and Castle roundabout. The head-on digital 96 (screen size 11.43m x 2.94m) and the LED portrait (screen size 4.08m x 5.88m) will be available for the 2nd April incharge. The loop on both sites is 40 seconds (4 x 10 second slots).
Thomson Reuters has appointed Ocean Outdoor to manage the sales and marketing contract for its digital screen located at Canary Wharf, London.
With an AB audience of 1.37m per fortnight, the Canary Wharf screen is regarded as a prestigious DOOH location, offering advertisers access to the lucrative City audience that occupies the 14 million square feet of office and premium retail space in the vicinity.
The screen will play a significant role during the Olympics when Canary Wharf becomes a major cultural and social hub during the period of the 2012 Games and Paralympics.