Today marks 100 days to go until the start of the 2012 Olympics. Omega is running a one day campaign on digital screens to celebrate this.
Green Giant ran a campaign that linked digital screens and experiential with the use of augmented reality. Running in the Trafford Centre for a weekend, children were given the chance to Hi-Five the giant on the large digital screen to see if they were eating their 5 a day.
Digital screens across the country were used to raise the awareness of the launch of Spartacus on Bravo on 25th May.
The campaign ran for two days, acting as a final reminder to view, following a national 48 sheet campaign.
Overnight ratings suggest that the show was the the highest rating show on a paid for channel.
The Independent used the majority of available digital outdoor in London on Wednesday 21st April to promote its evolution under new ownership Lebedev, running alongside a period of free distribution and election specials. The content called attention to the newspaper’s refusal to back any political party in the elections, thereby asserting its independent stance.
A second takeover is live today, 29th April.
Below are links through to some of our favourite campaigns of 2009. There was no set criteria when putting this list together but the campaigns include personalised content, interactivity through both touch and sound and some great use of tailor made creative.
RNID, the Royal National Institute For Deaf People, ran a campaign to raise awareness that 1 in 7 people around the UK suffer from hearing loss.
By linking a microphone and some bespoke software developed by M&C Saatchi to digital screens, the content reacts to sounds similar to a graphic equaliser.
The campaign ran on Limited Space’s ADHD screens and two digital LCD screens installed into Clear Channel bus shelters in London.