A fantastic opportunity is launching tomorrow as one of the only out-of-home advertising opportunities within the square mile.
Renew have installed a network of digital screens throughout the square mile targeting City professionals. 200 screens are being deployed in strategic positions throughout the City, with an average of 15,500 people passing each screen each day.
The below link shows a video of the installed screens before the unveiling.
CBS can now offer touchscreen technology on their LCD inventory across Westfield London & Stratford City shopping malls.
Westfield offers a great environment for touch screen opportunities – visitors are already familiar with the concept (due to the touch screen way finder). The average dwell time in Westfield is 2 hours 21 minutes.
This year will see significant development of large roadside and city centre digital screens outside of London.
Manchester’s Mancunian Way has had a roadside upgrade with the recent switching-on of a 3m x 12m screen named the Manchester Digital Bridge and erected over the top of the motorway at the Chester Road Underpass. The opportunity is sold by Mediaco and featured Jimmy Choo and BT on the screen as one of the first advertisers.