One of our research projects demonstrated that using digital screens made people think the advertised brand was stylish (80% agree) and forward thinking (79% agree).
Taking advantage of this, Lexus used digital screens to complement traditional OOH formats to promote the new IS250c cabriolet with locations including:
Canary Wharf (outside Reuters),
Liverpool (outside Lime St. Station),
Holland Park (outside the Westfield London Mall),
Glasgow (proximity to Glasgow Central Station),
Manchester (Piccadilly Gardens / High Street)
London underground stations
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