One of our research projects demonstrated that using digital screens made people think the advertised brand was stylish (80% agree) and forward thinking (79% agree).
Taking advantage of this, Lexus used digital screens to complement traditional OOH formats to promote the new IS250c cabriolet with locations including:
Canary Wharf (outside Reuters),
Liverpool (outside Lime St. Station),
Holland Park (outside the Westfield London Mall),
Glasgow (proximity to Glasgow Central Station),
Manchester (Piccadilly Gardens / High Street)
London underground stations
The new giant LED screen on London’s West Cross Route is now live. Please click here for our original news story with further details.
Magners Cider have been using multiple digital formats to encourage product consideration towards the end of the week. Ads run during Thursday & Friday evenings and all day on Saturday. Locations include large city centre screens in Glasgow, Liverpool and Manchester as well as the London Underground.
To support the late night opening of HMV in Manchester which coincided with the Stone Roses latest release, Sony Music promoted their album using Forrest’s large city centre screen over 3 days.