Over the last few years broadcasters have become quite prolific users of digital out-of-home with one of our resulting research projects demonstrating that 64% of people who had seen a particular programme ad on OOH screens were more likely to watch the show as a result.
More recently, during Derren Brown’s live prediction of the lottery numbers, Channel 4 utilised projectors placed in public spaces to broadcast the show via a live feed. Footage was shown in major cities including Manchester, Birmingham, Edinburgh & London.
One of our research projects demonstrated that using digital screens made people think the advertised brand was stylish (80% agree) and forward thinking (79% agree).
Taking advantage of this, Lexus used digital screens to complement traditional OOH formats to promote the new IS250c cabriolet with locations including:
Canary Wharf (outside Reuters),
Liverpool (outside Lime St. Station),
Holland Park (outside the Westfield London Mall),
Glasgow (proximity to Glasgow Central Station),
Manchester (Piccadilly Gardens / High Street)
London underground stations