Boomerang have announced the launch of their new Health & Fitness Digital Poster Network called HCD6.
The network goes live from mid-September 2012 with 50″ portrait HD screens installed in 50 London & southeast locations delivering a monthly footfall of over 1.4 million upmarket private health & fitness members.
The network will be national by 1 January 2013 with over 100 venues.
Today Ocean have launched the second stage of the upgrade to one of Westfield London’s most impactful pedestrian sites.
In January The Wall @ Westfield was updated to two 12 x 3 m digital screens. The Wall@Westfield has been further enhanced with the opportunity to now wrap the entire structure, a colossal 40m x 9m wrap, creating a creative canvas of 360m2.
CBS are launching their first roadside digital screen in London. Named Site 76, it is situated on the M4 elevated at Junction 1 at the Chiswick Roundabout – one of Europe’s busiest roads.
The dual screened site, which targets both inbound and outbound traffic, will be live from 25th June.
Ocean Outdoor have launched a new digital site in London called The Eastern Motion.
The site faces three lanes of traffic on the busy main arterial route out of the city of London, heading east on the A13. The tower’s prime location targets motorists on the wealth corridor to Essex and people travelling to both Stansted and London City Airports via this key connecting route.
LDC Capital, the venture capital arm of Lloyds Banking Group has backed a £35 million buyout of Ocean Outdoor.
LDC’s investment secures Ocean Outdoor’s independence and provides the company with the resource to continue to develop its leading position in the iconic, large-format digital and banner outdoor advertising market.
LDC’s backing will allow Ocean to further expand in London, its strongest market, strengthen its coverage across the UK’s top ten cities and accelerate its focus on improving the interactivity of its digital sites with smart phones to improve consumer experience and revenues.
Primesight is launching two new digital sites on the Elephant and Castle roundabout. The head-on digital 96 (screen size 11.43m x 2.94m) and the LED portrait (screen size 4.08m x 5.88m) will be available for the 2nd April incharge. The loop on both sites is 40 seconds (4 x 10 second slots).
Outdoor Plus is planning to launch its new City of London Gateway site on the 16th April. The screen, measuring 13.5m x 3.5m, will consist of a 40 second loop (4 x 10 second slots) and is positioned on Middlesex Street E1 facing 4 lanes of traffic. The site will be broadband enabled.