On the Friday evening before Halloween El Paso run a spooky ad on Transvision screens at Victoria Station. The screen depicted graveyards, inscriptions on the gravestones and skeletal hands before reverting to an image of an Old El Paso fajita with the message ‘Send for the Mexocist!’
Clear Channel partnered with Madonna to premiere the world-renowned artist’s new single “Give Me All Your Luvin”. On the day of launch at 2pm, the simultaneous ‘Play’ of Madonna’s new single and video ran across nine countries in Europe, Asia Pacific and the US on over 1,600 of Clear Channel’s digital displays.
Clear Channel UK also partnered with Global Radio’s Capital FM network to launch the single on air while the full four-minute motion video was played out on digital screens simultaneously.
Today saw the start of Channel 4 running a second burst of live news content on the London underground.
The marketing campaign is aimed to drive viewers to the 7pm Channel 4 News broadcast by highlighting and updating key headlines that featured on the show that night, on the XTPs during commuter hours. In addition to the top stories, the screens included tweets and blogs from the Channel 4 News presenters Jon Snow, Krishnan Guru-Murthy, Cathy Newman and Matt Frei.
Channel 4 is currently running a live campaign on CBS’ XTP network as part of a marketing push for the flagship 7pm Channel 4 News bulletin.
The marketing campaign is a media first for Channel 4, and aims to drive viewers to the 7pm Channel 4 News broadcast, by highlighting and updating key headlines that will feature on the show that night, on these XTPs during commuter hours. The content will showcase the top stories that will feature on that evening’s bulletin, combined with tweets and blogs from the Channel 4 News presenters Jon Snow, Krishnan Guru-Murthy, Cathy Newman and Matt Frei. The objective is to give commuters the big stories with a shot of the personality and character associated with Channel 4 News, in a way that will drive people to the programme.
A campaign Wrigley’s Extra Ice White is running on ATM:ad cash machines at convenience stores and in proximity to sandwich shops. The campaign is targeting people at lunchtimes with a view to freshening breath before returning to work.
A recent campaign for Smirnoff Flavours ran for two weeks during the weekday evenings and all day at weekends, at a time when people are more likely to be drinking.
The campaign ran on large format roadside and city centre screens.