Creative Optimisation Guide

Our Creative Optimisation Guide (COG) was developed to demonstrate how to optimise creative for digital out-of-home.

Content includes how better understand how digital screens are consumed within different environments, good creative examples, poor or inappropriate examples as well as examples of how creative has been adapted from other media.

COG can be downloaded as either a PC version or a Mac version from the links below:

PC Version

Mac version

International versions of COG are available to download below:

USA PC Version

USA Mac Version