CNN are running a 2 week campaign across the London Underground and Decaux’s Torch. Promoting the new chat show Piers Morgan Tonight, copy will change throughout the campaign to promote each of the guests featured on the evening show.
This month, The Executive Channel have launched a network of HD portrait LCDs in key London offices. The network consists of digital screens placed in the lift lobby areas of major London office buildings, communicating with an AB profile audience. The screens range from 32” to 55” in size and are either free standing or wall-mounted above lift call buttons. All screens are the latest in LED technology and provide the opportunity to run campaigns using flash or video files, in a portrait format with no sound.
As of January 2011, Executive Channel has established a network of over 40 major London office buildings, reaching in excess of over 140,000 people across a two week period. The screens provide a dynamic content mix of live news/travel, local information and advertising to ensure relevance, high attention factors and recall.