Nivea For Men are the official suppliers to the England team and wanted to highlight this with activity around the event. Supporting a national 6 sheet campaign, digital was used to upweight the campaign on the days that England played.
The digital part of the campaign ran on large format roadside, rail, underground, ATMs and in bars.
Wrigley’s Extra are currently running a two week Mon-Fri campaign between 6am and 10am. The campaign is part of a wider outdoor campaign, however digital is being used to target commuters in the morning after world cup games when their breath may be less than fresh.
The campaign is running across JC Decaux Transvision and D6 formats.
Alongside a national large format campaign McDonald’s have used digital screens on the London Underground, roadside, rail and in city centres across the UK to deliver tactical messages dictated by the outcome of the England games. Digital activity is scheduled pre and post games on match days only.
Various products with football orientated strap lines are used dependent on time of day/menu option and the final score. Copy is changed instantly after the final whistle.