For the upcoming new series of the Gadget Show, a series of challenges has been set to see which media can produce the most compelling advertising campaign: out-of-home or the internet.
JCDecaux supplied and deployed interactive posters at bus shelters, digital games on poster sites, a Gadget Show ‘studio’ at a bus stop and a giant 2D image of presenter Suzi Perry towering over the city to name a few.
The series starts in August on Channel 5.
Taking advantage of the flexible campaign durations possible with digital out-of-home; Cadbury Maynards are running a teaser campaign before their new TV spot airs this weekend. The campaign is running for today only and is targeting commuters across rail, underground, roadside and ATMs (specifically rail, Underground, and motorway service stations).
The creative features a moose head with spinning hypnotic eyes with large antlers!
During the World Cup period, Football fans at Piccadilly Circus were able to record their own 90 second World Cup celebration and see their victory video on Coca-Cola’s LED screen.
The video below shows the campaign in more detail:
Digicom have added a new network to their increasing portfolio. There are currently Amscreen units installed in 26 WHSmiths Air and Rail venues such as Heathrow and Gatwick airports; and Victoria, Waterloo and Paddington main line railway stations.
When the network rollout is complete it will comprise the 35 highest footfall venues in WHSmiths Air and Rail portfolio. The multiple in-store screens are located in the busiest store areas, such as at the till and on key routes throughout the stores.