CBS are launching their first roadside digital screen in London. Named Site 76, it is situated on the M4 elevated at Junction 1 at the Chiswick Roundabout – one of Europe’s busiest roads.
The dual screened site, which targets both inbound and outbound traffic, will be live from 25th June.
lastminute.com’s ‘For Everyone’ campaign brings to life lastminute.com’s brand promise of making the unattainable attainable for everyone.
A bespoke product was built for CBS XTPs to create a dynamic digital Out-of-Home campaign that features the latest lastminute.com branded and social content as well as the most recent top trending lastminute.com offers and location-based marketing.
The DOOH campaign, which launched in June 2012, involves taking over 15 CBS Cross-track projection screens on for the entire Friday night duration (18 hours) across a 20-week period (excluding the Olympic period) with the aim of promoting lastminute.com’s ‘last-minuteness’ and creating ‘talkability’