Techtonic Global Ltd are in the process of installing the worlds largest animated L.E.D display in Birmingham. Due for completion in August 2009 the site will measure a massive 8000 square metres and is visible from a section of the M6 motorway where the average speed is claimed to be a mere 25mph.
Build in progress
Site location in pink
Bar screen media owner Avanti ScreenMedia and Student Union screen operator SubTV are now working together to sell student venues on each others behalf. Avanti have selected 185 venues from it’s portfolio covering chains such as Revolution, Walkabout, Bar Risa & Its a Scream. These will be packaged with screens SubTV’s 94 Universities.
Other OOH screen networks that offer specific student packages include:
Atm:ad (cash machines)
Oxigen (University screensavers)
Youth Media (University PC desktop portals)
Content featuring Jeremy Clarkson and the Top Gear team forms the newest channel added to Cabvision’s 1000 digital screens inside London’s black taxis. Ad spots can be bought across all channels or sponsorship idents can be placed on the Top Gear channel alone.
Ad park have installed entrance & exit advertising screens at two test NCP car parks in central London (Welbeck & Brewer St.). A similar network already exists in Spain and if deemed successful by NCP the concept will be extended to other car parks in their portfolio.
A part of a drive to encourage the public to quit smoking, The Department of Health have been advertising at the 15 date X-Factor UK tour using Blink TV’s large concert L.E.D screens.
Lastminute.com’s recent campaign only appeared during commuter hours on London Underground digital LCD panels.