Today saw the start of Channel 4 running a second burst of live news content on the London underground.
The marketing campaign is aimed to drive viewers to the 7pm Channel 4 News broadcast by highlighting and updating key headlines that featured on the show that night, on the XTPs during commuter hours. In addition to the top stories, the screens included tweets and blogs from the Channel 4 News presenters Jon Snow, Krishnan Guru-Murthy, Cathy Newman and Matt Frei.
Virgin Holidays was the launch partner of a new digital space at London’s Gatwick airport, located at the southern entrance to the South Terminal.
Virgin Holidays’ campaign dominates the entrance tunnel using all ten faces of the digital screens. Virgin Holidays is able to dynamically update data such as global clocks and temperatures of the destinations they are flying to that day. The digital screens constantly change as you walk down the travelator, allowing their message to stay fresh, interesting and informative. Virgin Holidays will also use the campaign to relay destination-specific messages, ensuring the campaign is timely and relevant to each and every flyer.
A campaign Wrigley’s Extra Ice White is running on ATM:ad cash machines at convenience stores and in proximity to sandwich shops. The campaign is targeting people at lunchtimes with a view to freshening breath before returning to work.
Below are links through to some of our favourite campaigns of 2009. There was no set criteria when putting this list together but the campaigns include personalised content, interactivity through both touch and sound and some great use of tailor made creative.
Five USA stream live content from Times Square on to XTP
Glaceau delivers live, personalised comments to those waiting for trains
Creme Egg touch-screen game hits the streets
Air New Zealand cabin crew featured in ads
RNID visualise noise to demonstrate the effects of hearing loss
Eye have just launched a 2 week campaign across their digital portfolio in airports featuring a daily copy change counting down to Valentine’s Day. The campaign is aimed at reminding flyers about Valentine’s day and the gift shopping opportunities available.
RNID, the Royal National Institute For Deaf People, ran a campaign to raise awareness that 1 in 7 people around the UK suffer from hearing loss.
By linking a microphone and some bespoke software developed by M&C Saatchi to digital screens, the content reacts to sounds similar to a graphic equaliser.
The campaign ran on Limited Space’s ADHD screens and two digital LCD screens installed into Clear Channel bus shelters in London.
In a recent TV interview Arsene Wenger asked the question ‘can you buy players at Waitrose?’
Waitrose answered this question by producing a specific creative targeting Arsenal fans at Angel station on the day of the next home game. The creative followed the same structure as the rest of the Waitrose campaign however it also displayed Arsene Wengers comments.
The COI ran a campaign on the run up to Christmas in bars targeting potential drink drivers. The campaign was booked through RAM Media (formally ASG)
A campaign for the new Palm Pre phone is running on LED perimeter boards at Twickenham for four Rugby matches including the Investec Cup games: England vs Argentina and England vs New Zealand
e l e c t r i c - a v e n u e . c o m 
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