ASOS recently ran a one week burst of activity planned to coincide with possibly the last payday before Christmas and Cyber Monday on the 26th of November.
A mixture of digital rail panels including rail D6s and Transvision showcased the key fashion lines and trends for the party season. Passersby could claim a 20% discount on their purchases via an SMS short code. The code was only available via the digital sites meaning that any sales using this unique discount code were directly attributable to people having seen the OOH advertisements. The Campaign was planned and booked by Carat and Posterscope.