Lloyds TSB have installed 10 interactive digital screen 6 sheets in London with buttons that allow consumers to learn more about the features of their mobile banking service
This morning’s Metro newspaper featured a story about a member of the public who proposed to his girlfriend using London’s Piccadilly Light LED screen, meanwhile Nivea & Posterscope France displayed around 400 consumer generated ‘declarations’ on a giant screen in Paris which included 2 marriage proposals. Two of the three proposals were accepted !
HP’s laptop campaign ran across female and retail based screen networks including shopping malls, cash machines, city centres and hair salons with a Thurs-Sun, short spot length / high frequency schedule. Salon customers could also touch the screen for more product info
During this years London Marathon, Hyperspace installed 3 large LED screens around the Cutty Sark along with two giant banners across the side of the ship’s repair hoardings. The screens displayed consumer generated, motivational messages and the tracking of runners allowed these to be scheduled at exactly the right time so that individual runners were presented with personalised greetings from friends and family courtesy of adidas.
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