Boomerang have announced the launch of their new Health & Fitness Digital Poster Network called HCD6.
The network goes live from mid-September 2012 with 50″ portrait HD screens installed in 50 London & southeast locations delivering a monthly footfall of over 1.4 million upmarket private health & fitness members.
The network will be national by 1 January 2013 with over 100 venues.
Absolut are running a campaign to launch a new limited edition product, Absolut London. The campaign is targeting iconic London environments including the London Underground as well as reaching the fashion concious in Westfield.
The artwork for the campaign features six characters created exclusively by Gorillaz artist Jamie Hewlett.
Today Ocean have launched the second stage of the upgrade to one of Westfield London’s most impactful pedestrian sites.
In January The Wall @ Westfield was updated to two 12 x 3 m digital screens. The Wall@Westfield has been further enhanced with the opportunity to now wrap the entire structure, a colossal 40m x 9m wrap, creating a creative canvas of 360m2.
CBS are launching their first roadside digital screen in London. Named Site 76, it is situated on the M4 elevated at Junction 1 at the Chiswick Roundabout – one of Europe’s busiest roads.
The dual screened site, which targets both inbound and outbound traffic, will be live from 25th June.
lastminute.com’s ‘For Everyone’ campaign brings to life lastminute.com’s brand promise of making the unattainable attainable for everyone.
A bespoke product was built for CBS XTPs to create a dynamic digital Out-of-Home campaign that features the latest lastminute.com branded and social content as well as the most recent top trending lastminute.com offers and location-based marketing.
The DOOH campaign, which launched in June 2012, involves taking over 15 CBS Cross-track projection screens on for the entire Friday night duration (18 hours) across a 20-week period (excluding the Olympic period) with the aim of promoting lastminute.com’s ‘last-minuteness’ and creating ‘talkability’
Ocean Outdoor have launched a new digital site in London called The Eastern Motion.
The site faces three lanes of traffic on the busy main arterial route out of the city of London, heading east on the A13. The tower’s prime location targets motorists on the wealth corridor to Essex and people travelling to both Stansted and London City Airports via this key connecting route.
LDC Capital, the venture capital arm of Lloyds Banking Group has backed a £35 million buyout of Ocean Outdoor.
LDC’s investment secures Ocean Outdoor’s independence and provides the company with the resource to continue to develop its leading position in the iconic, large-format digital and banner outdoor advertising market.
LDC’s backing will allow Ocean to further expand in London, its strongest market, strengthen its coverage across the UK’s top ten cities and accelerate its focus on improving the interactivity of its digital sites with smart phones to improve consumer experience and revenues.