Renault extended their pan-European campaign for the launch of new Laguna Coupe into the U.K. The London Westfield site in Shepherd’s Bush was perfect to reflect the Laguna’s contemporary style. They used the shopping centre’s digital spectacular and LCD formats to align the car with fashion conscious consumers. The digital activity was working in conjunction with an experiential site located within the mall.
In October we published news of a new screen on Oxford St, London from Eyeconic Outdoor:
The site has recently received a makeover which significantly improves the quality of display. Changes include a black branded vinyl surround, removal of the Easy Internet Cafe sign and an upgrade of the top screen.